Our growth

We at The Good Stuff Pvt Ltd take pride in our growth journey and the milestones we have achieved along the way. Here's a brief overview of our growth story so far:

  • The Good Stuff (earlier known as Global CP) was established with the sole purpose of offering high-quality FMCG products and solutions through various brands. In 2014, we launched our first brand LuvIt in South India, which quickly gained popularity in a very short span of time.


  • In 2015, we consolidated our operations in South India and launched LuvIt and our second brand DND all over India. Our focus was on providing a stronger and better experience to the consumers.


  • In 2016, we extended the width of our distribution network and continued to focus on expanding our reach.


  • In 2017 and 2018, we further strengthened our distribution network and consolidated our position as a leading FMCG company in India.


  • We are proud to announce that in FY 2022-23, The Good Stuff Pvt Ltd was acquired by the leading FMCG conglomerate, Dharmpal Satyapal Group (also known as DS Group), headquartered in Noida, Uttar Pradesh. This acquisition has further strengthened our position in the market and provided us with the necessary resources and expertise to continue to grow and expand our business.


We remain committed to our mission of offering high-quality FMCG products and solutions to our customers through our various brands. We are excited about the future and look forward to achieving new milestones in the years to come